While we see it all happening in front of us in soundbites and news headlines and experience this fragmentation in our daily lives, there isn't enough deep, thoughtful exploration about what this ...

Data from Chartbeat video intelligence shows that U.S. media has generated nearly 85 billion views with YouTube Shorts ...

My new book is out this week. It’s a look at what the descent into Feudal Media has brought about, not just for the media and advertising communities, but on a broader societal basis as well. In the ...

The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.

Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.

Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works ...

Why Rob Bonta really had no other choice and why Netflix needs to learn to ignore YouTube and be the best Netflix it can be.

The CW is becoming a strategic programming and distribution asset inside Nexstar’s much larger local-TV operation — valuable not only for what it airs, but for the leverage, optionality and reach it ...

Local television’s traditional model is under pressure. Newsroom employment continues to decline, regional sports networks ...

A year and a half ago, the emerging fight between ATSC 3.0 and 5G Broadcast looked like a classic standards war. Broadcasters had spent years building “NextGen TV” around ATSC 3.0, while a smaller ...

After three decades on television, the TV figure known as Judge Judy is putting down the gavel. Judy Sheindlin announced this week that the current season of Judy Justice on Amazon Prime Video will be ...

For a long time, sports had a fairly predictable way of creating fans. You grew up in a city, your family were fans of all the local teams (or, in the case of New York and Chicago, one of the local ...