Danilo Boer has spent three hours locked in debate over six pieces of work. He is not tired of it. If anything, he sounds like a man who has just been reminded why he does the job. “It’s an amazing, ...

Consider this scenario: Company A’s new cancer drug receives FDA approval based on a Phase 3 trial showing a 3.2-month improvement in progression-free survival. The company’s medical affairs team ...

Expedia Group CEO Ariane Gorin pushed back on the idea that the company favors the B2B side of its business over the consumer brands — Expedia.com, Hotels.com, and Vrbo. During a one-on-one interview ...

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They ...

Artificial intelligence remains a key technological focus of the current age and a fixation of marketers looking to its potentially transformative power to make advertising more effective and ...