Editor’s note: Jules Maltz is a general partner at IVP and focuses on later-stage venture investments in rapidly-growing Internet and software companies. Follow him on Twitter. Daniel Barney is a ...

IT managers have mixed reactions to freemium services, but the benefits are proven. Many truths, such as "you get what you pay for" are outright wrong. The phrase implies a correlation between the ...

In this digital era, the freemium business model has become an increasingly popular way to sell a product or service. “Freemium” refers to a system by which a company offers a basic product or service ...

Unfortunately, good ideas don’t keep the lights on. An early question any startup should ask themselves is, "How are we going to monetize?” Within the software world, the freemium monetization ...

At the heart of a 'freemium' business model is a notion that makes me viscerally uncomfortable: giving something away for nothing. Services are given away free in the expectation of being able to sell ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. As you navigate the early stages of building your pricing strategies, you might ...

A report, "Making Freemium Add Up," published Tuesday by Mark Mulligan of Midia Consulting, compares key metrics of Spotify, Deezer, Pandora and Slacker alongside Angry Birds, Hulu, Skype and others… ...

Plenty of startups out there want to do go for a "freemium" business model, but there's a lot of confusion as to what "freemium" actually means. And more importantly, whether and how it works. So here ...

In this continuing series of blogs about Mobile Data Monetization*, let’s look at the Service Provider Freemium business model, which involves offering a basic service for free (indefinitely, or for a ...