Up to half of the YouTube content tested against seven major UK Black Friday campaigns was predicted to be a poor match for ...

KFC Italia has recruited Italian-American actor Fabrizio Brienza to take on Italy's food purists in a tongue-in-cheek ...

BP3 Global has appointed Richard Neish as CEO with a remit to drive growth and scale its agentic orchestration proposition.

Specsavers has put the awkward reality of trying contact lenses for the first time at the heart of a new campaign for older ...

Dalziel & Pow has named Adam Thompson as Associate Director, Strategy, bringing strong experience from some of the world’s leading agencies.

SunLife has partnered with Mail Metro Media for a campaign aimed at changing the national conversation around later life and ...

Integral Ad Science has become one of the first media quality partners for ChatGPT Ads, providing brand safety & suitability ...

FightTheStroke has launched a global casting call for people with cerebral palsy in a new campaign by DUDE Milano.

AI shopping assistants are creating different competitive environments for brands, with the same searches producing different ...

UK furniture specialist, Sharps has launched its new brand platform, “It’s What’s Inside That Counts”, with creative agency ...

Global socially-led creative agency We Are Social has launched a new report, We Are Social Decodes: The New Creator Operating ...

Mail Metro Media has revealed a bold new brand and strategy at its annual Upfront & Centre event, offering more opportunities for advertisers.