News companies can attract new subscribers by building products, buying access to an audience, or borrowing audiences via ...

Licensing does not always deliver an immediate click, but it gets journalism, mastheads, and authority in front of audiences at the moment they are seeking trusted information.

Case studies from the recent INMA Media Innovation Week in Madrid show there is no subscription ceiling, but a Web site ...

Early micro-payment attempts struggled because of high transaction friction and internal cannibalisation fears, but recent ...

Local newsrooms already have creators. They are called reporters. And NTM has been using them to reach younger audiences.

A report from India, a summit for Africa, and a podcast from Madrid reached one conclusion this week: For 20 years, ...

At INMA’s Young Audience Summit, Sara Goo, president of Washington Post Creator, shared insights into the company’s creator ...

During INMA’s Young Audience Summit, Ellie Beetham and Mikey Olympitis of DMG Media said building out a team of creators has ...

Your competitors just read something you can’t see. Behind this login: the case studies, benchmarks, and peer intelligence that 26,000+ news executives at the world’s leading media companies use to ...

After closing down its print edition, 20 Minuten knew it needed to find a way to become relevant to younger audiences, so it ...

As AI agents replace Web sites and apps as the consumer’s main interface, publishers risk becoming just one service inside ...