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Olympique Lyonnais has signed a major partnership with XTB, one of the most recognized investment apps in Europe and internationally. This agreement illustrates OL’s growing attractiveness to ...

At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we ...

Manchester United and Super Group have announced a multi-year partnership that sees Betway, the leading online sports betting and gaming brand, become the club’s Official Principal Partner and ...

Michael Pirrie, an international communications strategist, examines how the FIFA World Cup has evolved into one of the world’s most influential diplomatic platforms, strengthening international ...

As the commercial landscape of global sport continues to evolve, rights holders are increasingly looking beyond traditional sponsorship models to unlock new sources of value. From artificial ...

Football’s growing popularity in India is creating new opportunities for broadcasters, brands and rights holders looking to engage one of the world’s largest sports audiences. Following its landmark ...

As first reported by FemGol, former NBA star Pau Gasol, through his investment vehicle Gasol16 Ventures, has submitted a €55 million proposal to manage and develop the commercial rights of Spain’s top ...

Tottenham Hotspur FC has announced a multi-year strategic partnership with Tata Consultancy Services to become its Digital Transformation Partner. TCS is one of the largest IT services organisations ...

European Athletics and the European Broadcasting Union (EBU) have agreed a major rights extension through the end of 2031, securing free-to-air coverage of the continent’s premier athletics events and ...

The fourth edition of the STF Asia Leadership Dialogue returned to the iconic Padang Ballroom of the Singapore Cricket Club recently. The private forum gathered 80-plus decision-makers, reinforcing ...

The International Ice Hockey Federation (IIHF) is the global governing body for international ice hockey, representing 84 member associations, each serving as the national governing body of the sport ...