The company, which first began testing ads in the US in February, rolled out a new visual ad format, new measurement tools, and new brand suitability capabilities for ChatGPT Ads around the conference ...

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...

In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...

Media buys were “always part of the calculus” for pursuing an official NFL sponsorship, which kicked off this year, one Amex ad exec said.

The BNPL company’s deal with the Philadelphia 76ers is the latest effort to “build a real presence” in the fan-forward Philly area, its CMO exclusively shared.

Resilience is the word of the moment in the auto industry. That, and “affordability” (or lack thereof)—two concepts that might seem at odds were it not for the K-shaped economy and the simple fact ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

When it comes to merch, there’s a fine line between what’s closet-worthy and what’s landfill fodder. If executed correctly, brand merch can drive media buzz, provide organic marketing, and deepen ...

Podcasting isn’t an experimental line item anymore. It’s a game changer. And as a game changer, many advertising playbooks may not have caught up to its power yet. Good thing there’s Audacy’s new ...