The BNPL company’s deal with the Philadelphia 76ers is the latest effort to “build a real presence” in the fan-forward Philly area, its CMO exclusively shared.

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it.

Clean Creatives, a collective of PR agencies and professionals who have pledged to not work with fossil fuel companies, is ...

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships ...

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of ...

Earlier in his career, Eric Ogbogu, a former NFL defensive end, was the face of Under Armour, fronting the brand’s iconic “Protect This House” campaign from the early aughts. Today, he’s worked there ...

Could American Eagle’s most expensive campaign to date end up being its most costly mistake? The campaign, which launched last week with actor Sydney Sweeney at the helm, reportedly cost millions of ...

One concept Meta has been clarifying to advertisers is that Meta’s engines won’t rank an ad as highly if it has the same look ...

AgenticAdvertising.org board president Benjamin Masse said the organization is looking for agencies, brands, publishers, and ...

No, the larger-than-life gigantic hairball rolling through the streets of New York City wasn’t AI. In a stunt that looked like it could be straight out of Boots Riley’s surrealist comedy I Love ...

Oura has been circling the sports marketing space for years, but this year, the wearable tech company formed ties with several iconic properties to further cement its presence with increasingly health ...