From the British Council selecting a media agency to Spin retaining its social media agency of record status for The ...

From short-term spikes to long-term loyalty, senior industry leaders explain why the real value of peak sales events happens ...

New report reveals a growing ‘discovery confidence gap’ as attribution models fail to drive actual growth. To continue enjoying this article, please sign in. You can register for free for limited ...

The agency, which builds on Assembly, will use agentic technology to help brands navigate a media landscape shaped more by ...

OpenAI is moving its ads proposition from a black box to address two key concerns for marketers: whether advertising delivers ...

What a three decade-old tax experiment tells us about this year’s back-to-school spending.

Google, The Trade Desk and Adform are backing a six-point plan to simplify programmatic buying on screens across the ...

New ‘Share of Model’ research from Jellyfish reveals vast disparities in how ChatGPT, Google AI, and Amazon source recommendations for identical requests.

The automotive giant extends the partnership for a second year after the initial campaign saw double-digit increases in brand lift and 25% increase in brand favourability.

Why give away 10% when 2.5% will win the sale? A new tool aims to help marketers make smarter, more data-driven decisions about promotional budgets.

The long-term campaign is designed to recruit new drinkers and create fresh tea occasions, with digital channels and user ...

The latest mergers, expansions, partnerships and acquisitions in the performance marketing sector, from Merkle and ...