Adland reacts to what the channels, companies, and countries with the highest adspend mean for the broader industry.

In the first episode of ‘The Peak Season Playbook’, Sainsbury’s head of digital marketing Carla Parry explains why brands ...

In the second of his exclusive column series with PMW, Google’s Head of Search EMEA, Scott Sinclair, explains how precise ...

Spend on advertising continues to defy gloomy economic conditions with ‘performance channels continuing to benefit as ...

The tech giant is turning Prime Video into a more measurable media channel, while giving brands new ways to target untapped ...

Identity fragmentation and walled garden limits cited as holding advertisers back from reaching new customers despite bigger ...

New lead generation tools, AI-driven targeting, and CRM partnerships aim to boost lower-funnel performance and track revenue.

From short-term spikes to long-term loyalty, senior industry leaders explain why the real value of peak sales events happens ...

From the British Council selecting a media agency to Spin retaining its social media agency of record status for The ...

From real-time AI decisioning to going "headless" in Claude, insights from Braze’s Forge conference reveal how brands like Compare the Market, JD, and PHH Group are proving commercial ROI while ...

The agency, which builds on Assembly, will use agentic technology to help brands navigate a media landscape shaped more by ...

New report reveals a growing ‘discovery confidence gap’ as attribution models fail to drive actual growth. To continue enjoying this article, please sign in. You can register for free for limited ...