AUTOMOTIVE AND POWERSPORTS BRANDS TO SHOWCASE INNOVATION AND CUSTOMIZATION AT 2026 SEMA SHOW -- Major OEMs will showcase vehicles, products and experiences Nov. 3-6 in Las Vegas. --   DIAMOND BAR, ...

BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS -- Four-part series shares the story of each class champion and their winning build from the 2025 SEMA ...

SEMA SHOW EDUCATION PROGRAM TO DELIVER EXPERT INSIGHTS AND PRACTICAL LEARNING OPPORTUNITIES -- Industry experts share actionable insights on the trends, technologies, and business strategies shaping t ...

SEMA RE-LAUNCHES ‘DRIVE THE VOTE’ VOTER MOBILIZATION CAMPAIGN DIAMOND BAR, Calif (Sept. 29, 2026) – The Specialty Equipment Market Association (SEMA) has officially re-launched its Drive the Vote ...

The SEMA Fest schedule is here, making it easier to plan an action-packed Friday, November 6. Check out the full schedule below, then secure tickets before prices increase on Sunday, October 4––and ...

California Governor Gavin Newsom has signed SEMA-sponsored SB 1069 into law, establishing a new conditional approval pathway designed to help qualifying aftermarket emissions-related products reach ...

The 2026 SEMA Show is accelerating excitement with the announcement that Harley-Davidson, one of the most iconic and influential brands in motorcycling, will join the Show's expanded Powersports, SxS ...

H.E. Mohammed Ben Sulayem, FIA President (center); Matt Daigle, SEMA senior director of communications-government affairs (second from right); and Luis Morales, SEMA Director, vehicle technology and ...

Leno's Law, California's SEMA-backed SB 1392, has passed the California Assembly Appropriations Committee unanimously. The bill, which is authored by Sens. Dave Cortese and Shannon Grove, and ...

The California Energy Commission (CEC) approved its Replacement Tire Efficiency Program, moving forward with new efficiency standards for replacement tires sold for passenger cars and light-duty ...

Recognition plays an important role in preserving and advancing the hot rod industry. That’s why each year, the Hot Rod Industry Alliance (HRIA) Awards Program honors companies and individuals whose ...

SEMA has officially opened entries for the 2026 SEMA Battle of the Builders Presented by Mothers, introducing a new Motorcycle category and the all-new SEMA Battle of the Builders: Bike Builder ...