In a new opinion piece for Ad Age, Carina Collins, Associate Strategist at tms, explores how the rise of micro-influencers ...
Launching on September 29, Monopoly Golden Edition arrives to McDonald’s Canada*. As lead agency, tms partnered with McDonald’s to put a shiny, new spin on a game Canadians know and love. Geared ...
McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of ...
“Life is Better With Options” helped Cboe reclaim ownership of the options category and reinforce its dominant position as a category leader by transforming a complex investment proposition into a ...
With more than 25 years of experience across consumer products and retail, Alice Chi Martin, tms’ Chief Commercial Officer, has built a career rooted in honesty and support for others. Recently, she ...
tms has partnered with McDonald’s once again to create a new meal that rewards everyday superheroes with a collectible pick me up for the “Spider-Man Brand New Day Exclusively in Theaters Meal”. The ...
To make McDonald’s a destination for tournament fandom during the FIFA World Cup 2026™ promotion, tms supported two integrated retail campaigns – The FIFA World Cup Meal and The FIFA x Squishmallows ...
McDonald’s is launching the latest reinvention of its hugely popular Monopoly promotion for customers in Spain, giving players an entirely new way to play and choose the prizes they really want.
We are proud to share that the strategy, planning, and execution of tms’ leadership summit, Connections, has been recognized with three global awards for the 2025 event. Hosted in Chicago every two ...
Priority from O2 and Greggs brought fans in on the action for the Guinness Men’s Six Nations Rugby Championship – also known as “Super Saturday” – by leveraging O2’s England Rugby sponsorship ...
McDonald’s Worldwide Convention 2026 brought together franchisees, suppliers, and partners from across the globe for a week of collaboration, innovation, and celebration. Throughout the week, tms ...
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