In a new opinion piece for Ad Age, Carina Collins, Associate Strategist at tms, explores how the rise of micro-influencers ...

McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of ...

Launching on September 29, Monopoly Golden Edition arrives to McDonald’s Canada*. As lead agency, tms partnered with McDonald’s to put a shiny, new spin on a game Canadians know and love. Geared ...

To turn transactional rewards into meaningful loyalty, brands need to give as good as they get: making membership feel reciprocal and fair, choosing partnerships that genuinely add value, and adding a ...

The Macca’s MONOPOLY experience returns to Australia and New Zealand on September 12 for seven weeks with a surprising new twist: the game is going ticketless for the first time in select markets!

McDonald’s Worldwide Convention 2026 brought together franchisees, suppliers, and partners from across the globe for a week of collaboration, innovation, and celebration. Throughout the week, tms ...

We were proud to lead the strategy and execution of “The Masked Singer” Happy Meal® at McDonald’s in the United States, Canada (CA), the United Kingdom (UK), and the Republic of Ireland(ROI). The ...

We were thrilled to partner with Cumulus and create a cohesive line of drinkware that aligns with the design of their award-winning machine. Our team prides itself on brand stewardship, thoroughly ...

We’re excited to have partnered with MSCHF and Hypebeast on behalf of Samsung for this one-of-a-kind campaign to introduce the new Galaxy Ring – an innovative wearable that seamlessly blends ...

Avoiding alcohol, shunning nightclubs, anxiety levels at an all-time high – the picture often painted about Gen Z is that they’re having zero fun. But do today’s youth really deserve their ‘puriteen’ ...

The innovation hub of Chicago has just welcomed its newest member… tms! Based at 345 N Morgan, this new space in Fulton Market recently won an award for Crain’s Coolest Offices in Chicago for 2023, ...